The Company's name "AIQ" is an amalgam of the acronyms for Artificial Intelligence (AI) and Intelligence Quotient (IQ).

The emergence of artificial intelligence and predictive technologies, using big data to provide user-specific smart products and advertising has seen huge growth over the last few years. Consumer profiling and behavioural analysis significantly increase the ability to offer relevant products and personalised marketing to customers, via targeted digital advertising campaign. After the acquisition, the directors will be seeking to leverage and find synergies amongst all these technologies on offer.